Article review a tapestry of brown and green Essay

Article Review A tapestry of browns and greens Tu K Ly Devry University The article â€Å"A Tapestry Of Browns And Greens† was written by Nalini Nadkarni, a pioneering canopy ecologist and professor at The Evergreen State College. This article describes a rich tapestry of personal stories, information, and illustrations, from science to symbol, culture, and religion. Nalini used the metaphor of a tapestry that composed of different colored threads to reflect on her life, as she also came from the vividly mixed ethnic background of her Indian/Hindu and Brooklyn/Jewish parents. She then described how her particular tapestry weaves threads of religion, art, and social justice with her work as a†¦show more content†¦Education was important in her family. Nalini studied hard to get straight A and participated in various school activities. Being well educated created another thread that she wove into her relationship with nature, the realm of the intellect and use of the scientific process to understand trees and forests. While pursuing the stu dy of Biology in college, she began to discover the world of forest ecology and enjoyed the challenge of untangling the endless puzzles she encountered in nature. She then received her PhD in Forest Ecology and started her forest canopy studies. She struggled to convince the graduate committee to understand the importance of tree climbing. Eventually, they helped her carve out a dissertation project, a comparative study of the biomass held within the epiphytes. Her work took place in the spectacular temperate rainforest of the Olympic National Park and the tropical cloud forests of Costa Rica for 25 years. She produced over ninety scientific papers and three scholarly books about canopy ecology. As the result of her studies, Nalini found out that small plant like epiphytic flowers that live high above the forest floor have tremendous ecological importance for the complex tapestry of rainforest ecosystems. As her career progressed, she recognized the necessary to reach out to other s ources of information outside of academia that went beyond the scientific aspects of nature, and involved understanding ofShow MoreRelatedNatural Dyes11205 Words   |  45 PagesReds and pinks * 3.2 Oranges * 3.3 Yellows * 3.4 Greens * 3.5 Blues * 3.6 Purples * 3.7 Browns * 3.8 Greys and blacks * 3.9 Lichen * 3.10 Fungi * 4 Luxury dyestuffs * 4.1 Royal purple * 4.2 Crimson and scarlet * 4.3 The rise of formal black * 5 Decline and rediscovery * 6 Notes * 7 References * 8 External links | [edit] Origins Colors in the ruddy range of reds, browns, and oranges are the first attested colors in a number of ancientRead MoreMasculinity in Chuck Palahniuks Work7062 Words   |  29 Pageseffects of the docile modern workplace as well as advertising and the absence of ‘a great war‘, using the fight club as a cure for this frustration. However, I believe that this analysis is just as one-layered and as an ill-informed .com purchasing site review. It is these types of approaches that have frightened audiences into believing that all men want to do is pummel each other. On the surface, the reader can presume that Palahniuk is angered by the emasculating effects of consumerism as Fight ClubRead MoreLangston Hughes Research Paper25309 Words   |  102 Pagescontinued to submit to segregation and live in poverty. Langston Hughes, 1933 (Library of Congress) Langston was not ashamed of being a black American. He had already written poems celebrating his heritage. He felt connected to the oppressed brown people of the world and hated his father for mistreating his Mexican employees. Witnessing his fathers tyranny made Langston sick enough to require hospitalization. By the end of the summer, Langston was glad to return to school in the UnitedRead MoreAn Introduction to Intercultural Communication29172 Words   |  117 Pagesintercultural and cross cultural? What is cross cultural awareness as opposed to cross cultural knowledge or, are cultural sensitivity and cultural competence the same thing? With a view to clarifying some of the above mentioned terminology, this article will examine terms used in relation to building cross cultural understanding within the business world. Cross cultural understanding simply refers to the basic ability of people within business to recognise, interpret and correctly react to people

The Development Of Mathematics Changes And Grows Continually

Assessment 1A Maths The development of mathematics changes and grows continually. Teachers are finding new ways and strategies to keep up with learning and having a broader view on the ways chidren learn and develop. Their are many views of which theories are best suited in teaching mathematics, different age groups are better suited to different theories.Constructivism is a theory which has become a challenge in teaching mathematics with learning how to develop models of teaching that build on, and are consistent with, this theoretical perspective. Small-group interaction, nonroutine problem solving, and manipulative materials can be valuable tools in the hands of mathematics teachers.Theoretically based frameworks for teaching mathematics in a constructive way allow the potential to guide the use of these tools. A teacher can help students to develop new, more powerful mathematical concepts using the constructivism theory. Novice teachers who want their students to construct a particular idea, often ask for the idea from their students, consciously or unconsciously hoping that at least one student will be able to explain it to the others (Simon, 1991 ). The constructivism approach does not deal with a particular question or concept for example, if a group of students do not have a particular concept, how does a teacher work with them to foster their development of that concept? Constructivist theory is one perspective that works within a framework that helps build andShow MoreRelatedApplication Of A Software Designer1178 Words   |  5 Pagesthat control the devices or networks also they get involved with all phases of the development, design and code. Software developers have been prominent in the evolving technology since the 1960s when company’s started to mass produce computers and they need software to go with the computer. 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why an organisation might need to change Free Essays

string(65) " agents responsible for the execution of the planned alteration\." So you are standing by the H2O ice chest with the remainder of the staff, chew the fating. Then person points to a new notice on the staff cork board. All of you rush to the notice and moan in unison: yes, another alteration will be made in your section. We will write a custom essay sample on why an organisation might need to change or any similar topic only for you Order Now You wonder whether your occupation is on the line, trusting against hope that it is non. Your organisation is traveling through an organisational alteration. ( www.bokca.com ) Many factors underpin the demand for alteration in an administration. Change can stem from growing, economic downswing, tougher or indulgent trading conditions, engineering and scheme alterations. Competitive and client force, authorities statute law and enterprises can all impel alteration. As we enter the twenty-first Century, alteration and how to take it successfully has become the first subject on the heads of organisational leaders. And for good grounds: Change is go oning everyplace ; its velocity and complexness are increasing ; and the future success of our organisations depends on how successful leaders are at taking that alteration. ( Anderson Dean, 2006 p34 ) All of us can be a small dying about alteration, hence, consciously or subconsciously we resist it as sometimes those frights are good founded and if established the alteration will truly hold a negative impact on us. Even though in many instances, nevertheless, those targeted for the alteration semen to gain that the alteration was for the better. Change is invariably increasing particularly with the reaching of the cyberspace and the rapid usage of new engineerings has led to new ways of making concern. In this essay I am traveling to exemplify how internal and external force per unit areas in the administration I work for initiated alteration. I will be pulling on theories and practical experience to convey to fore the procedures of alteration. There have been a batch of extremist alterations in UK schools in the past decennary. The authorities and other educational organic structures have introduced assorted signifiers of inventions that have affected our nursery school and kids ‘s Centre. The Single Funding Formula is one of the inventions that is impacting on my school and kids ‘s Centre. In June 2007 the Government announced that local governments will be required to make and implement a individual expression support for funding Free Entitlement to early old ages proviso for 3 and 4 twelvemonth olds across all sectors. This move was towards bettering equity and transparence in the manner that support is allocated to suppliers of early old ages instruction and in the procedure create support for the 15 hours extension to be delivered from September 2010. What the authorities agencies, is that support degrees and processs do non hold to synchronise for all early old ages ( baby’s room ) suppliers but th ey must be just and any discrepancies should be sensible and incontrovertible. Basically the authorities wants private, voluntary and independent baby’s rooms to be financed in the same manner maintained baby’s rooms are funded. In 1999 the school support system was introduced based upon the Local Management of Schools ( LMS ) and its fiscal deputation to schools. Formula support and the deputation of fiscal duty to schools were its cardinal facets. The schools are located a ball amount budget so they decided on how to pass the money on students. In avertedly a mechanism is used to find how much budget each school is allocated. The implicit in rule for the alterations being required to Formula Funding relate to the debut of the Early Years Foundation Stage. Schools and early old ages suppliers have to follow a construction of acquisition, development and attention for kids from birth to five old ages old. This is called the Early Years Foundation Stage ( EYFS ) . ( hypertext transfer protocol: //www.direct.gov.uk ) This is a planned alteration initiated by the authorities and the Department for Children Schools and Families after recognizing the demand for alteration in their support policy and processs. An inaugural driven from top to bottom and catapulted into action by external and internal power. Private, Voluntary and independent baby’s room suppliers have for a long clip complained about non acquiring adequate money from the authorities Nursery Education Grant to cover the cost some of their Sessionss. Planned alteration involves a witting determination by person ( Federal or national policy shaper, local authorities policymaker, school principal ) to alter or transform some bing pattern in a system or organisation. ( Ciaran Sugrue, 2008 ) The authorities and the Department for Children Schools and Families ( DCSF ) have committed to this planned alteration and they have created a sound measure by measure attack in order to carry through its purposes. They have issued counsel and held audiences to implement the new strategy. The ends of the alteration and its development were clearly set in the counsel sent out to local governments. Suppliers and local governments have been fixing for this for over two old ages, pattern counsel was issued to all local governments last twelvemonth and updated in July this twelvemonth. ( hypertext transfer protocol: //news.bbc.co.uk ) Consultations are besides being held to find why the alteration is necessary. Single expression support jobs and chances have been evaluated. Unison in the missive to it members describe some of the impact this alteration will hold on baby’s rooms. The manner expression is developed could hold a major impact on kept up baby’s rooms, school based baby’s rooms and kids ‘s Centres. One of the chief differences in the new support mechanism is that kept up baby’s rooms will now be funded on the footing of topographic points filled instead than on topographic points offered as was antecedently the instance. This means that nursery school support will be reduced if they offer topographic points in their baby’s room that are non filled. This alteration could intend fiscal troubles for baby’s rooms with unfilled topographic points and should be monitored closely by subdivisions. ( McAnea C, 2009 ) DSCF are the selected alteration agents responsible for the execution of the planned alteration. You read "why an organisation might need to change" in category "Essay examples" They are working with the local governments in audience procedure. Practice counsel, developed from the experience and acquisition of the nine governments working with the DSCF since November 2007, is now available below to assist all LAs get down to develop their ain individual expression. The six original pilot governments are: Hertfordshire, Somerset, Leeds, Rochdale, Croydon and Southampton. Thesiss have since been joined by Derby, Greenwich, North Somerset, North Yorkshire and Shropshire. ( www.dcsf.gov.uk ) In measure with the alteration, DSCF have gathered informations about the clime of the baby’s rooms schools in order to assist them fix for the alteration. Nurseries and other educational establishments were asked to notice on the individual expression support. A interpreter for Newcastle City Council said, ‘All local governments have been directed by the DCSF to reexamine the expression for funding the free entitlement to turn to incompatibilities and fund on the footing of engagement. An unfastened. transparent, clearly reasoned expression has been agreed by the Schools Forum, which has baby’s room headteacher representation on it. Nursery school headteachers, governors and staff have been to the full engaged in the procedure, and are having targeted support to assist pull off the passage procedure. ( Nursery World, 2009 ) DSCF selected a few local governments who piloted the strategy to get down with so will turn over it out in April 2010. They have made themselves sensitive to the force per unit areas for alteration by utilizing webs of people and the pilot strategies. Cardinal stat mis rocks have been set up to find the when, where and how of the strategy. The DSCF released the concluding counsel for implementing the individual expression, have held audience procedures and recognised the cost in each supplier sector and understood the behavior cost. It has besides delegated duty to the local governments for each of the ends and aims of the alteration in expression support. After all questions have been answered, the program will be put into operation nationwide in 2010. This alteration can be described as transitional which is 2nd order established to transform Formula Funding. It is one the complex types of alteration which occurs in an administration. Transitional alteration looks to accomplish a known coveted status that varies from an bing one. It is sporadic, planned, 2nd order and extremist. Over the old ages transitional alteration has become the footing of much of the organizational alteration literature. It besides has its basicss in the work of Kurt Lewin who conceptualised alteration as a three-stage procedure. Transitional alteration is more intrusive than developmental alteration as it replaces bing procedures or processs with something that is wholly new to the company. The period when the old procedure is being dismantled and the new procedure is being implemented is called the transitional stage. A corporate reorganisation, amalgamation, acquisition, making new merchandises or services, and implementing new engineering are illustrations of transitional alteration. 9 ( hypertext transfer protocol: //businessmanagement.suite101.com ) Social scientist Kurt Lewin ‘s theory introduced a three measure alteration theoretical account. He saw behaviour as an active balance of powers working in opposite waies. These driving powers bring about alteration because they lead employees in the coveted way. Controling powers, nevertheless, hinder alteration because they push employees in the opponent way. He argued hence that these powers be examined. Lewin ‘s three-step theoretical account can assist travel the balance towards the way of planned alteration. The first measure in the procedure of altering behavior is to dissolve the existent state of affairs. To dissolve is of import as it helps get the better of the tensenesss of single opposition and group understanding. It can be achieved in three ways. One is to increase the driving power that controls behaviour off from the existent state of affairs. Two is to cut down the commanding powers that negatively affect the motion from the bing equilibrium. Three create some activities that can assist in the unfreezing measure like actuating participants by acquiring them ready for alteration. You could besides construct trust and place jobs and brainstorm solutions within a group. This is what happened with our alteration. DSCF and local governments created a pilot strategy and besides organised audience undertakings and meetings which will construct trust, place and work out jobs. As a formal topic for survey and application, alteration direction can be said to hold begun some 50 old ages ago with what has since become known as the planned theoretical account of alteration. The fact that this theoretical account lies at the bosom of organisation development and is associated with its major theoreticians, such as Blake and Mouton [ 8 ] and Gallic and Bell [ 9 ] , is a testimony to its importance. The beginnings and kernel of planned alteration prevarication with the pioneering work of Kurt Lewin [ 4 ] . ( Burnes Bernard, 1997 ) The 2nd measure in the procedure is motion. Here, it is purported that it is necessary to travel the mark system to a new degree of balance. One of the three actions to be taken to assist the motion includes carrying employees to be in understanding that the position quo is non helpful to them and promoting them to see the job from a fresh position, working together on a Hunt for new, of import information and link the vision of the group to well-respected, influential leaders that besides support the change.. The 3rd measure in the three-step alteration theoretical account is refreezing. This measure is to be taken when alteration has already taken topographic point to do it effectual over clip. This is when new values are integrated into the community values and traditions. By equilibrating the drive and commanding power the new balance is stabilised. New forms need to be reinforced and institutionalised through formal and informal mechanism including policies and processs. This alteration has evidently non received a warm welcomed from some of the early old ages suppliers. Many particularly the kept up baby’s rooms fear that support by caput count alternatively of topographic points available will cut down their support by comparatively big proportions. There is talk about baby’s rooms shuting down because of cuts in support hence taking to occupation loses or cut. Megan Pacey, main executive of Early Education, which represents baby’s room schools in the kept up sector, said they were confronting budget cuts of between a one-fourth and a 3rd. She said: â€Å" At the really least it means there will be redundancies to staff and it is improbable that baby’s room schools will be able to make the extra things like address and linguistic communication therapy and extended household services. ( www.bbc.co.uk ) Others feel that any cuts will hold a damaging consequence on the kids ‘s life and acquisition and are recommending for physical action. Nurseries are being urged by Early Education to subscribe a request against the execution of the Early Years Single Funding Formula ( EYSFF ) , which it claims will hold a negative impact on the most deprived kids. ( www.nurseryworld.co.uk ) â€Å" It ‘s a 2nd place for my household. When we ‘re both working we have to cognize our kids will be loved, cared for and educated to the highest criterions, † her male parent, Dean Halfpenny-Steel, says. â€Å" The whole Centre is portion of the household. † But from September following twelvemonth that could alter as the baby’s room is confronting losing a one-fourth of its budget in the support difference that is endangering every state-run nursery school in England ( www.guardian.co.uk ) Headteachers of kept up baby’s rooms are afraid that hard currency will be switched to private baby’s rooms. This will hold annihilating effects on kept up baby’s room schools. Our baby’s room has already experienced the above and has made immense accommodations to our budget in clip for new alterations in support policy and processs. Casual staff have had their hours slashed and one individual voluntary stood down. Two people who are on pregnancy leave have non had their station covered by other staff as new people have non been employed. We presently short staffed but everyone is willing to work towards salvaging money. Not all employees will oppose alteration, and cabals of support and opposition are non uncommon, for employees frequently will take sides. For illustration, those who favor a peculiar alteration and who feel most comfy with it constantly will back up the alteration, while employees adversely affected by the alteration normally will be less excited by it, are more likely to be dying about it and normally will defy it ( Carr, 1994 ; Geyer, 1995 ) . It is no surprise, hence, that employees who feel threatened by a alteration attempt can defy with a resiliency that matches or exceeds the will of the alteration leaders, particularly when those employees possess power. ( hypertext transfer protocol: //www.esc.edu ) Resistance was met by go toing assorted meetings and allowing our concerns be heard state broad. There have been concerns raised sing the alterations to the support expression for early years.A Local Authorities are expected to hold in topographic point by April 2010 a individual support expression which allocates support to all early old ages suppliers, maintained, private, voluntary and independent, based on the same principles.A This has caused troubles in a important figure of LAs and has resulted in the Minister, Dawn Primarola, composing to LAs and directing extra counsel to them. ( hypertext transfer protocol: //www.naht.org.uk ) The DCSF select commission has decided to establish an enquiry into the impact the individual support expression will hold on maintained nursery school. The NAHT is stating their members to supply written entries to the commission. Following the Committee ‘s unwritten grounds session on the Early Years Single Funding Formula on 28 October, the Children, Schools and Families Committee is now ask foring written entries on: The expected impact of new local support expression on suppliers of early old ages instruction and child care services ; Difficulties which have been encountered in pulling up new support expression, and how they are being overcome. ( hypertext transfer protocol: //www.naht.org.uk ) Change is natural and sometimes good, but people ‘s response to it is unpredictable and even irrational sometimes. It can nevertheless be managed good if done decently. Change is upsetting for people and has greater possible to do failures, loss of production, or falling quality in work done. Besides there is nil every bit of import to the endurance of an administration as alteration. There are so many historical illustrations of administrations that failed to alter and are now out of concern. I feel to successfully pull off this support alteration, things will hold to be seen from the position the employees. There should be definition and apprehension. Everyone is fearful of the unknown and most alteration ever brings the unknown and or an outlook of loss doing people to defy it. The front-end of a individual ‘s opposition to alter is how they see the alteration and the back-end is how good they are capable of covering with the alteration they imagine. A individual †˜s grade of opposition to alter is normally dominated by whether they see the alteration as good or bad, and how strict they anticipate the impact of the alteration will be on them. If they should accept the alteration it would hold been based on the quality of their header accomplishments. The political metaphor is more applicable to understanding opposition to alter because it acknowledges the importance of organisational civilization and political relations ( Gallagher, Rose, McClelland, Reynolds, A ; Tombs, 1997 ; Hartel A ; Berry, 1999 ; Meyerson A ; Martin, 1987 ; Pettigrew, 1973, 1985, 1987 ) and that opposition is frequently site specific ( Knights A ; Vurdubakis, 1994 ) . It more readily acknowledges that employees will of course be leery about alteration ( Toffler, 1970 ) , and that opposition is frequently a consequence of the employees ‘ subjective constructs of what is desirable ( Collinson, 1994 ; Jermier, Knights, A ; Nord, 1994 ) . ( Phil Hay et Al, 2000 ) My occupation, if I was a leader would be to turn to their opposition from both terminals to assist the headteachers cut down it to a minimum, manageable degree. I would non bulldoze through their opposition so that I can travel in front which sometimes feels like they are making. If I was DSCF I would carry Headteachers of the benefits the proposed alterations will convey. I would besides do certain that headteachers have the chance to act upon the alterations by organizing a working group, for case. Its members would be the respected amongst the schools and would besides be people who have a existent positive attitude towards the alteration. They would be working group that is unfastened to new thoughts and capable of bring forthing originative solutions. Finally they would be cognizant of the practical deductions of any solution to individual expression support. How to cite why an organisation might need to change, Essay examples

Competitive Strategy Strategic Management Theory and Application

Question: Discuss about the Competitive Strategy for Strategic Management Theory and Application. Answer: Introduction: Key Ideas: The video tells us about the meaning of strategy and the various factors related to the strategy. This video is prepared by David Kryscynski to make us understand about an organisational strategy and the various aspects depending upon which the strategy works. In this video, it is shown that the strategy comes from a Greek word Strategos. According to Greeks, Strategos means an art of the general and according to Chinese, the strategy is considered as the Art of War. With the help of a diagram, various approaches related to the strategy are introduced in the video(Kryscynski, 2015). A good strategy is to see or to judge something special which others cannot. Diagram in this video shows various aspects related to the strategy, which fails in describing the strategy completely and only works as the supportive elements. Various aspects shown in this video are not able to generate the specific idea about the strategy. Some of the ideas related to the strategy are 1. The strate gy should be an easy one and should describe itself easily, 2. One should completely identify the needs of the market to manage the performance of the product, 3. Product launched must fulfil all the requirements of the customer, 4. Product should have some unique values, so that a customer uses our manufactured or designed product not others, 5. The strategy used must tell us about various capabilities of a firm, which helps in presentation of a product in the market, 6. It should provide an idea for utilization of the resources before presenting into the market, 7. Finally, a good strategy is that which gives a clear description about place of competition, resources require, capabilities and method to sustain a unique value (Suttle, 2015). Implementation of ideas: What does strategy means and how it is related to various approaches, is clearly described in this video. Use of the strategy by an organisation following various aspects and to make that strategy stable is explained in the video. According to the video a large number of organisations are using different-different methods for planning their strategy (Mckeown, 2013). As an example, we can consider Deloitte an Australia based company using different approaches of strategy at present. In the video, it is shown that a strategy must provide a clear judgement about unique values that can be added to the product at the time of manufacture (Kalpic, 2002). A good strategy helps to judge something different which others cannot. The ideas are being applied globally in various organisations, followed by various factors of traditional approach. By the use of custom and traditional approaches capabilities of an organisation can be maintained and further, it helps in mainta ining the sustainability. Business Model Innovation Key Ideas: The video is completely based on business model innovation. Material used in this video is written by DR. Oliver Gasman. He has written this to help an industry to revolutionize its productivity by using a business model innovation. Business model helps an industry in managing their daily business and clients (UniStGallen, 2013). It also describes about various opportunities and provides many advantages to an industry. Business model innovation gives a description about introducing new technologies to the business. According to Oliver, the day success is the enemy of success tomorrow. Innovation increases the customer value of a product or service and lowers their cost (Kemmis, 2012). Therefore, we can say it creates a competitive advantage. Misconceptions related to innovation are like ideas that nobody had before, requirement of big resources for a big success, etc. According to the video, some important aspects of business model innovation are the maximum part of innova tion is based upon different ideas used, support of resources is also necessary in innovation and growth of an industry depends upon the method and technology used in the innovation model. Implementation of ideas: An example of companies like Google, Dell, Cisco, etc. is considered in explaining the business innovation model in the video. Innovation mainly depends upon the type of market and customers with whom one wants to carry its business, type of Customer service being provided to the customers against their product and revenue generating methods. For the development of a business one should follow four steps which are Initiation, Ideation, Integration and Implementation. Initiation In this process the main focus of an organisation is to analyze its current business model and to make the important changes in the model from time to time if required. Ideation In this process an organisation compares their model with the models being used by other organisations and creates a new model according to the requirement (Kaplan, 2012). Integration In this process a new model is generated by collecting information from various models present in the market and consistency of the model is checked. Implementation - This is the final step, in this step the newly created business model is implemented in that particular organisation. An organisation should implement one business model at a time and it should clearly communicate the need of that model. It is must for a company to give some time for the implementation a new business model, because innovation need time to be implemented. An organisation needs to overcome the negative tasks and must have the top management who can provide them sponsorship. The model being used in any small, medium or large enterprises directly depends upon the requirement of that organisation. Therefore, the development of an organisation is highly affected by business model innovation. References Kalpic, B., 2002. Strategic management theory and application, Available at: https://www.diversus.biz/publications/Strategic%20mngm_2004.pdf?bcsi_scan_f5761508bdf24bd5=0bcsi_scan_filename=Strategic%20mngm_2004.pdf Kaplan, S., 2012. The Business Model Innovation Factory: How to Stay Relevant When The World .... :John Wiley Sons. Kemmis, D., 2012. Business Model Innovation: Australian business foundation, Available at: https://www.aciic.org.au/assets/Publications/2012/Business-Model-Innovation.pdf Kryscynski, D., 2015. What is Strategy?,Available at: https://www.youtube.com/watch?v=TD7WSLeQtVw Mckeown, M., 2013. The Strategy Book ePub eBook: How to Think and Act Strategically to Deliver .... :Pearson UK. Suttle, R., 2015. Different Types of Business Strategies. Different Types of Business Strategies, Available at: https://smallbusiness.chron.com/different-types-business-strategies-4634.html UniStGallen, H., 2013. Business Model Innovation, Available at: https://www.youtube.com/watch?v=B4ZSGQW0UMI